It all begins with an idea. How do we launch 7UP’s new brand identity in a way that’s uplifting, refreshing, and memorable? Our idea: everything UP.

We partnered with 7UP to refresh their brand identity with a global brand campaign- uniting CG visuals with a bold photographic language, revitalizing the brand across all major touchpoints in a way that felt distinctly 7UP.

The campaign launched across Europe, Asia, and Africa, with deliverables spanning hero artwork, campaign films, a photography library, brand guidelines, OOH, and social assets.

My role:

• Client + production lead from start to finish (pitch, strategy, creative dev, production, and post)

• Manage complex production (live action, 3D animation, 2D animation, brand design) with a team of over 30+ artists

Full creative overview + credits list can be found on BUCK’s site.